Kinetic Company Rebranding.

I was given the task of rebranding the look and feel of the men's streetwear brand Kinetic.

Included elements.

This task involved a logo redesign and producing brand guidelines.

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Logo redesign.

Small, concise, and memorable.

This company wanted their own symbol they could portray to their audience and throughout their product line.

The goal was to encapsulate "Kinetic" always in motion and always moving forward.

Brand guidelines.

Creating the identity.

This new brand needed its own identity, and that identity required solid and straightforward guidelines in order to remain consistent across the board.

Several brand guidelines elements included primary end secondary fonts, a brand color palette, and logo placement rules.